From the book:
Barboni Birboni e gente per bene
di M.Marcuzzi, P.M. Toesca
Edizioni Nuovi Quaderni

Dondoli, the ice-cream maker in the Piazza. Who said that quantity kills quality? The day will come, and it will come soon, when people will drop by San Gimignano only to buy ice-cream. Should we be happy about it, or cry over spilled milk? Meanwhile, there are people who do what they know how to do, and do it well, very well. Any town, any image of the town that may result therefrom, will not be disappointing: it is skilled work, attentive work, that has brought the admirable town to life, and skilled work will safeguard it, defeating the forces of evil, namely those who sell in a disorderly manner what others have made, in a disorderly and foolish way, heaven knows where.